Day 2: Engage Local – Tweet using #EngageLocal to join the discussion!
-
8:15 - 9:15Registration & BreakfastMeet and mingle with your peers while enjoying coffee and a light continental breakfast in the lobby of the Robert Treat Hotel. Seating availabile in New York/NJ room.
-

9:15 - 9:30Opening RemarksOpening remarks from Merrill Brown, Director of the School for Communication and Media and Chris Daggett, Geraldine R. Dodge Foundation. -

9:30 - 10:00A Call to Action: Report for AmericaLike many of us, longtime journalism innovator Steven Waldman worries about the financial pressures on news organizations. Drawing on the models of AmeriCorps, Teach for America and the Peace Corps, Waldman proposes Report for America -- a public service initiative to attract the best and the brightest to serve democracy through the practice of journalism. This Ford Foundation-funded report is released here for the first time. Debbie Galant, Center for Cooperative Media | Steve Waldman, Lifeposts -




10:00 - 10:45Transforming the News Process Through Social JournalismIncreasingly citizens are playing an important role in capturing images and information that provide powerful context to reporting. Join this panel of experts as they share best practices in understanding how to embrace social journalism in your news operation as well as the opportunities and challenges it presents. Ju-Don Marshall Roberts, Lifeposts | Carrie Brown, CUNY; Mandy Jenkins, Storyful; Amy Vernon, Predictable.ly; Sarah Glover, NBC -
10:45 - 11:00BreakBreak in the Lobby (Breakfast still available)
-




11:05 - 11:45New Forms of RevenueLearn how hyperlocal publishers are successfully using crowdsourcing, newsletters, events and other engaging monetization strategies to finance their enterprises. Jake Batsell, SMU | Dylan Smith, Tucson Sentinel; Mary Barr Mann, Village Green NJ; Nicole Davis, BrooklynBased; John Ward, Red Bank Green -


11:50 - 12:30Case Study: WNYC's Bored and BrilliantThe team that built WNYC's most successful audience engagement campaign to date explains exactly how they did it, what worked, what didn't, and how they're keeping it alive. Jim Schachter, WNYC | Elaine Chen, WNYC; Ariana Tobin, WNYC -

12:45 - 2:00Fireside Chat with Marty BaronBreak bread with your peers, then settle in for a wide-ranging discussion between Merrill Brown, Director of the Montclair State University School of Communication and Media, and Marty Baron, Executive Editor of the Washington Post. Bring your questions, too. Merrill Brown, Montclair State University | Marty Baron, Washington Post -




2:00 - 2:45Engaging as a News BrandMany definitions exist for news engagement. Some innovators are taking this in new directions. Learn about pop-up event toolkits, modern methods of social media and the mainstay of sharing dialogue with your audience. Sarah Glover, NBC-owned TV Stations | Liz Kelly Nelson, Gannett; Erin Medley, NJ Advance Media; John Shabe, NJ Advance Media; Esther Surden, NJ Tech Weekly -




3:00 - 3:45Civic Activism and Journalism: How to Wear Both HatsWhat happens when a community activist becomes a publishing entrepreneur? Hear it from the rebels with a cause. Craig Aaron, CEO, Free Press | Chris Faraone, DigBoston; Chris Goldstein, Philly.com; Charlie Kratovil, New Brunswick Today; Fiona Morgan, Free Press -

3:50 - 4:30From Oakland to Newark: Empowering Local Communities Through Creative EngagementHow can journalists work more intimately with their communities to educate and empower residents? Two Oakland-based journalists will share insights from their local experiments, Hack the Hood and Eyes on Oakland, that blur the lines between journalism, art, education and community organizing. They'll offer out-of-the-box tips on how to jumpstart inclusive, on-the-ground initiatives that invite community members to learn, create and share. Susan Mernit | Hack the Hood; Cole Goins, Reveal and CIR -
4:35 - 5:15Town Hall Wrap-UpModerator Jake Batsell will lead conference attendees in a thought-provoking conversation about engaged journalism and wrap up the big ideas of the day. Batsell teaches digital journalism and media entrepreneurship at Southern Methodist University in Dallas, Texas. He is the author of the new book Engaged Journalism: Connecting with Digitally Empowered News Audiences, and spent the 2013-14 academic year in residence at The Texas Tribune in Austin as part of a Knight Foundation fellowship to explore and document business models and best practices in the world of nonprofit news. Jake Batsell, Southern Methodist University























